Marketing should support real business objectives—not simply generate activity.

Visual Magnitude helps companies develop practical marketing strategies based on their business goals, customers and markets. We evaluate where marketing can have the greatest impact and create a clear roadmap for moving forward.

Services may include:

• Marketing strategy development

• Marketing assessments and audits

• Channel strategy

• Customer acquisition strategy

• Lead-generation strategy

• Brand and positioning strategy

• Campaign planning

• Marketing budget recommendations

• Annual marketing planning

Growth Isn't Just About Finding New Customers.

For many companies, the greatest opportunities are already within their existing customer base.

We help organizations identify opportunities to improve customer retention, increase customer value and build stronger relationships with the customers they already have.

Services may include:

• Customer retention strategy

• Customer experience assessment

• Churn analysis

• Customer segmentation

• Win-back strategy

• Customer communication

• Referral programs

• Customer expansion opportunities

Marketing works best when it supports the people responsible for closing business.

Visual Magnitude helps connect marketing strategy with the sales process so that campaigns, messaging and prospecting efforts lead to meaningful conversations and opportunities.

Services may include:

• Sales and marketing alignment

• Prospecting strategy

• Sales messaging

• Sales enablement

• Prospect communication

• Follow-up processes

• Lead handoff recommendations

• Customer journey evaluation

• Sales support materials

In a crowded digital world, the right direct mail campaign can create something increasingly difficult to achieve: attention.

But successful direct mail is about far more than designing and mailing a postcard. The most effective programs begin with the right audience, a clear strategy, compelling messaging and a plan for turning a piece of mail into a measurable business opportunity.

Visual Magnitude helps companies develop direct mail programs designed to reach the right prospects, generate meaningful engagement and support measurable growth.

Whether you're launching your first direct mail campaign, trying to improve an existing program or looking for new ways to integrate direct mail into your broader marketing strategy, we can help bring the entire program into focus.

Direct Mail Consulting Services May Include:

• Direct mail strategy and program development

• Target audience and prospect identification

• Customer and market segmentation

• Mailing list strategy and sourcing

• Campaign concept and offer development

• Messaging and creative direction

• Acquisition and prospecting campaigns

• Account-based direct mail

• Customer retention and loyalty programs

• Win-back campaigns

• Geographic and market expansion campaigns

• Integration with digital marketing and sales efforts

• Sales follow-up strategy

• Testing and optimization

• Campaign measurement and ROI analysis

• Vendor and production guidance

More Than Just a Mail Piece.

The goal isn't simply to send something that looks good.

The goal is to develop a campaign that answers the important questions:

Who are we trying to reach?
Why should they care?
What do we want them to do next?
How will sales follow up?
How will we measure success?